Meet your new Wine-Life Coach: Dan Petroski

California, Napa Valley
California, Napa Valley

Do you want to change your life and become a winemaker? Celebrated Napa winemaker Dan Petroski will become your personal concierge, friend and mentor for a day, guiding you through wine's economics and everyday reality.

Disruptor by nature, Petroski transitioned from a stellar career at Times Inc. to being a full-time Napa-based winemaker. He is the founder and owner of the renowned Massican wine brand and head of winemaking at the historic Larkmead Vineyards.

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Dan Petroski
Founder of Massican Winery

Napa's iconoclastic winemaker Dan Petroski (@danpetroski) is the founder and owner of the revered @massicanwinery and a thought-leader in the intersection of wine & NFTs. A disruptor by nature, he started the project with no formal winemaking background and learned with his boots on the ground.

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